PRIVACY POLICY

We are delighted by your interest in our company. Data protection is of a particularly high priority for the management of secret forest gmbh. The use of the Internet pages of the company secret forest gmbh is possible without any indication of personal data. However, if a data subject wants to use particular services of our company via our website, processing of personal data could become necessary. If processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain the data subject’s consent.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the company secret forest gmbh. By means of this Privacy Policy, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this privacy policy.

As the data controller, the company secret forest gmbh has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can always be vulnerable to security risks, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example, by telephone.

1. DEFINITIONS

The Privacy Policy of the company secret forest gmbh is based on the terms used by the European Data Protection Supervisor when adopting the General Data Protection Regulation (GDPR). Our Privacy Policy should be easy to read and understand for the public, as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance. We use the following terms, among others, in this data protection declaration:

(a) Personal data means any information relating to an identified or identifiable natural person (hereinafter “data subject”).

An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data subject

Data subject means any identified or identifiable natural person whose personal data are processed by the controller.

c) Processing

Processing means any operation (or set of operations) which is performed upon personal data, whether or not by automatic means – such as collection, recording, organization, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making it available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing means the designation of stored personal data with the aim of limiting its future processing.

e) Profiling

Profiling is any type of automated processing of personal data that consists of using such personal data to evaluate certain personal aspects relating to a natural person, in particular, to analyze or predict aspects relating to that natural person’s job performance, financial situation, health, personal preferences, interests, reliability, behavior, location or change of location.

f) Pseudonymization

Pseudonymization means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separate and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Data controller or person responsible for processing.

The data controller or person responsible for processing is the natural or legal person, public authority, agency or other body which solely (or jointly with others) determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the data controller or the specific criteria for its designation may be provided for under Union or Member State law.

h) Processor

Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the data controller.

i) Recipient

Recipient means a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigation mandate under Union or Member State law shall not be considered as recipients.

j) Third party

Third party means a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorized to process the personal data under the direct responsibility of the data controller or the processor.

k) Consent

Consent means any freely given indication of the data subject’s wishes for the specific case in an informed and unambiguous manner, in the form of a statement or other unambiguous, affirmative act by which the data subject indicates that he or she consents to the processing of personal data relating to him or her.

2. NAME AND ADDRESS OF THE DATA CONTROLLER

The data controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is: secret forest gmbh, Rigaer Strasse 29D, 10247 Berlin/Germany, Tel: 03098377925, e-mail: info@wurzelfestival.de, website: www.wurzelfestival.de.

3. COOKIES

The internet pages of secret forest gmbh use cookies. Cookies are text files which are filed and stored on a computer system via an internet browser. Numerous Internet pages and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the Internet pages that are visited and the servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID. Through the use of cookies, the company secret forest gmbh can provide the users of this website with more user-friendly services that would not be possible without the cookie setting. By means of a cookie, the information and offers on our website can be optimized for the user. Cookies enable us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his or her access data each time he or she visits the website, because this is done by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in the online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie. The data subject can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser currently in use, not all functions of our website may be fully usable.

[borlabs-cookie type=”btn-cookie-preference” title=”Customize cookie settings” element=”link”/]

 

4. COLLECTION OF GENERAL DATA AND INFORMATION

The website of the company secret forest gmbh collects a series of general data and information with each access of the website by a data subject or automated system. This general data and information is stored in the log files of the server. The following data may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of an access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems. When using this general data and information, the company secret forest gmbh does not draw any conclusions about the data subject. Rather, this information is needed (1) to deliver the contents of our website correctly, (2) to optimize the contents of our website and the advertising for these, (3) to ensure the long-term functionality of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. Therefore, the company secret forest gmbh analyzes collected data and information anonymously on one hand, and, on the other hand, with the aim of increasing the data protection and data security of our company, to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files is stored separately from any personal data provided by a data subject.

5. REGISTRATION ON OUR WEBSITE

The data subject has the option to register on the website of the controller by providing personal data. Precisely which personal data is transmitted to the data controller in the process results from the respective input mask used for the registration process. The personal data entered by the data subject is collected and stored exclusively for internal use by the data controller and for its own purposes. The data controller may arrange for the data to be transferred to one or more processors, for example, a parcel service provider, who will also use the personal data exclusively for an internal use attributable to the data controller. By registering on the website of the controller, the IP address assigned by the Internet service provider (ISP) of the data subject, the date as well as the time of registration are also stored. The storage of this data takes place against the background that only in doing so can the misuse of our services be prevented and, if necessary, this data makes it possible to clarify any crimes that have been committed. In this respect, the storage of this data is necessary for the protection of the data controller. As a matter of principle, this data is not passed on to third parties unless there is a legal obligation to pass it on or the passing on serves the purpose of criminal prosecution. The registration of the data subject by voluntarily providing personal data serves the purpose of the data controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have it completely deleted from the data inventory of the data controller. The data controller shall provide any data subject at any time upon request with information about what personal data is stored about the data subject. Furthermore, the data controller shall correct or delete personal data at the request or indication of the data subject, provided that this does not conflict with any statutory retention obligations. A data protection officer named in this Privacy Policy and the entire staff of the data controller are available to the data subject as points of contact in this context.

6. SUBSCRIPTION TO OUR NEWSLETTER

On the website of the company secret forest gmbh, users are given the opportunity to subscribe to our company’s newsletter. The personal data transmitted to the data controller when the user subscribes to our newsletter will be specified in the input mask used for this purpose. The company secret forest gmbh informs its customers and business partners at regular intervals by means of a newsletter about its offerings. The newsletter of our company can essentially only be received by the data subject, if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter mailing. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by a data subject during initial registration for the newsletter using the double opt-in procedure. This confirmation e-mail serves to verify whether the owner of the e-mail address as the data subject has authorized the receipt of the newsletter. When registering for the newsletter, we also store the IP address of the computer system used by the data subject at the time of registration, as assigned by the Internet service provider (ISP), as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later point in time and, therefore, serves the legal protection of the data controller. The personal data collected in the context of a registration for the newsletter are used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in the underlying technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. The subscription to our newsletter can be canceled by the data subject at any time. The consent to the storage of personal data that the data subject has given us for the newsletter mailing can be revoked at any time. For the purpose of revoking consent, a corresponding link can be found in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter mailing directly on the website of the data controller at any time or to notify the data controller of this request in another way.

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the specified e-mail address and consent to receiving the newsletter. We use the so-called double opt-in procedure to ensure that the newsletter is sent with your consent. In the course thereof, the potential recipient allows him- or herself to be included in a distribution list. Subsequently, the user is given the opportunity to confirm the registration in a legally secure manner by means of a confirmation e-mail. Only if the confirmation is received will the address be actively included in the distribution list. We use this data exclusively for sending the requested information and offers.

Newsletter2Go is used as the newsletter software. Your data will be transmitted to Newsletter2Go GmbH. Newsletter2Go is prohibited from selling your data and using it for purposes other than sending newsletters. Newsletter2Go is a German, certified provider, which was selected in accordance with the requirements of the General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG).

You can find more information here: https://www.newsletter2go.de/informationen-newsletter-empfaenger/

You can revoke your consent to the storage of your data, your e-mail address and their use for sending the newsletter at any time, for example, via the “unsubscribe” link in the newsletter. The data protection measures are always subject to technical updates; for this reason, we ask you to consult our data protection measures at regular intervals by viewing our Privacy Policy.

7. NEWSLETTER TRACKING

The newsletters of the company secret forest gmbh contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such e-mails that are sent in HTML format to enable log file recording and log file analysis. This enables a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the company secret forest gmbh may see if (and when) an e-mail was opened by a data subject, and which links contained in the e-mail were accessed by the data subject. Such personal data collected via the tracking pixel contained in the newsletters is stored and analyzed by the data controller in order to optimize the newsletter dispatch and to better tailor the content of future newsletters to the interests of the data subject. This personal data will not be disclosed to third parties. Data subjects are entitled at any time to revoke their separate declaration of consent given in this regard via the double opt-in procedure. After revocation, this personal data will be deleted by the data controller. The company secret forest gmbh automatically regards a withdrawal from the receipt of the newsletter as a revocation.

8. CONTACT OPTIONS VIA THE WEBSITE

Based on statutory provisions, the website of the company secret forest gmbh contains information that enables quick electronic contact to be established with our company, as well as direct communication with us, which also includes a general address for so-called electronic mail (e-mail address). If a data subject contacts the data controller by e-mail or by using a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the data controller will be stored for the purposes of processing or contacting the data subject. No disclosure of this personal data to third parties will take place.

9. COMMENT FUNCTION IN THE BLOG ON THE INTERNET SITE

The company secret forest gmbh provides users with the possibility to leave individual comments on individual blog contributions on a blog, which is on the website of the data controller. A blog is a portal maintained on a website, usually publicly viewable, in which one or more persons – known as bloggers or web bloggers – can post articles or write down thoughts in so-called blogposts. The blogposts can usually be commented on by third parties.

If a data subject leaves a comment on the blog published on this website, in addition to the comments left by the data subject, information on the time of comment entry and the user name (pseudonym) chosen by the data subject will be stored and published. Furthermore, the IP address assigned by the Internet service provider (ISP) of the person concerned is also logged. This storage of the IP address is done for security reasons and in case the data subject violates the rights of third parties by posting a comment or otherwise by posting illegal content. The storage of this personal data is, therefore, in the data controller’s own interest, so that the data controller could exculpate itself if necessary in the event of an infringement. No disclosure of this collected personal data will be made to third parties, unless such disclosure is required by law or serves the legal defense of the data controller.

10. SUBSCRIPTION TO COMMENTS ON THE BLOG ON THE INTERNET SITE

The comments made in the blog of the company secret forest gmbh may be subscribed to by third parties. In particular, it is possible for a commentator to subscribe to the comments following his or her comment on a specific blog post. If a data subject opts to subscribe to comments, the data controller will send an automatic confirmation e-mail in order to verify in a double opt-in procedure that the owner of the specified e-mail address has indeed opted for this option. The option to subscribe to comments can be terminated at any time.

11. ROUTINE DELETION AND BLOCKING OF PERSONAL DATA.

The data controller processes and stores the personal data of the data subject only for the period of time necessary to achieve the purpose of storage or if this has been provided for by the European Directive and Regulation Legislator, or by another legislator in laws or regulations to which the data controller is subject. If the storage purpose ceases to apply or if a storage period prescribed by the European Directive and Regulation Legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

12. RIGHTS OF THE DATA SUBJECT

a) Right to the issuance of confirmation Every data subject shall have the right, granted by the European Directive and Regulation Legislator, to obtain a confirmation from the data controller as to whether personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may, at any time, contact our data protection officer or another employee of the data controller.

b) Right of disclosure

Any person affected by the processing of their personal data has the right granted by the European Directive and Regulation Legislator to obtain at any time from the data controller, free of charge, a disclosure regarding the personal data stored about him or her and a copy of that information. In addition, the European Directive and Regulation Legislator has granted the data subject access to the following information:

If one of the aforementioned conditions is met, and a data subject wishes to request the restricted use of their personal data stored by the company secret forest gmbh, he or she may, at any time, contact our data protection officer or another employee of the data controller. The data protection officer of the company secret forest gmbh or another employee will arrange the restriction of processing.

c) Right to data portability

Any person concerned by the processing of their personal data has the right, granted by the European Directive and Regulation Legislator, to receive the personal data concerning him or her, which has been provided by the data subject to a data controller, in a structured, commonly used and machine-readable format. He or she also has the right to have such data transmitted to another data controller without hindrance from the original data controller to whom the personal data has been issued, provided that the processing is based on consent pursuant to Article 6 (1) Letter a GDPR or Article 9 (2) Letter a GDPR or in a contract pursuant to Article 6 (1) b GDPR, and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercising of an official authority vested in the data controller.

Furthermore, when exercising the right to data portability pursuant to Article 20 (1) GDPR, the data subject shall have the right to ensure that the personal data be transferred directly from one data controller to another data controller where technically feasible, and provided that this does not adversely affect the rights and freedoms of other individuals.

In order to assert the right to data portability, the data subject may at any time contact the data protection officer appointed by the company secret forest gmbh or another employee.

d) Right to object

Any data subject concerned by the processing of his or her personal data has the right, granted by the European Directive and Regulation Legislator, to object at any time, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her as carried out on the basis of Article 6 (1) Letter e or f GDPR. This also applies to profiling based on these provisions.

The company secret forest gmbh shall no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the assertion, exercise or defense of legal claims.

If the company secret forest gmbh processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to the processing of personal data processed for such marketing. This also applies to the profiling, insofar as it is related to such direct marketing. If the data subject lodges its objection with the company secret forest gmbh to the processing of its data for direct marketing purposes, the company secret forest gmbh will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to the processing of personal data concerning him or her which is carried out by the company secret forest gmbh for scientific or historical research purposes, or for statistical purposes pursuant to Article 89 (1) Data Protection Regulation (GDPR), unless such processing is necessary for the performance of a task carried out for reasons deemed to be of public interest.

In order to exercise this right to object, the data subject may directly contact the data protection officer of the company secret forest gmbh or another employee. The data subject is also free to exercise his/her right to object by means of automated procedures using technical specifications in connection with the use of information society services, notwithstanding Directive 2002/58/EC.

e) Automated decisions in individual cases – including profiling

Any data subject concerned by the processing of personal data shall have the right, granted by the European Directive and Regulation Legislator, not to be subject to a decision based solely on automated processing – including profiling – which entails legal consequences concerning him or her or similarly significantly affects him or her, unless the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the data controller, or (2) is permitted by Union or Member State law to which the data controller is subject and that law contains suitable measures to safeguard the data subject’s rights, freedoms and legitimate interests, or (3) is made with the data subject’s explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the data controller, or (2) it is made with the data subject’s explicit consent, the company secret forest gmbh shall implement suitable measures to safeguard the data subject’s rights, freedoms and legitimate interests, which include at least the right to facilitate the intervention of a data subject on the part of the data controller, to express his or her point of view and to contest the decision.

If the data subject wishes to exercise the rights concerning automated decisions, he or she may, at any time, contact our data protection officer or another employee of the controller.

f) Right to revoke consent under data protection law

Every data subject affected by the processing of personal data has the right, granted by the European Directive and Regulation Legislator, to revoke consent to the processing of personal data at any time.

If the data subject wishes to exercise the right to revoke consent, he or she may, at any time, contact our data protection officer or another employee of the data controller.

13. DATA PROTECTION IN APPLICATIONS AND IN THE APPLICATION PROCESS

The data controller collects and processes the personal data of applicants for the purpose of handling the application procedure. The processing may also be carried out by electronic means. This is the case, in particular, when an applicant submits relevant application documents to the data controller by electronic means, for example, by e-mail or via a web form located on the website. If the data controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with statutory provisions. If the data controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the data controller conflict with such deletion. Another legitimate interest in this sense is, for example, a duty to provide evidence in proceedings under the General Equal Treatment Act (AGG).

14. LEGAL BASIS OF DATA PROCESSING

Article 6 I Letter a GDPR serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for a delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 I Letter b GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example, in cases of inquiries about our products or services. If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I Letter c GDPR. In rare cases, the processing of personal data might become necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result his or her name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I Letter d GDPR. Finally, processing operations could be based on Art. 6 I Letter f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are rooted in this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject are not overridden. Such processing operations are permitted to us, in particular, because they were specifically mentioned by the European Legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the data controller (Recital 47, Sentence 2 GDPR).

15. LEGITIMATE INTERESTS IN THE PROCESSING PURSUED BY THE DATA CONTROLLER OR A THIRD PARTY

If the processing of personal data is based on Article 6 I Letter f GDPR, our legitimate interest is conducting our business for the benefit and well-being of all our employees and our shareholders.

16. DURATION FOR WHICH PERSONAL DATA IS STORED

The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of this period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfillment or initiation of the contract.

17. LEGAL OR CONTRACTUAL REQUIREMENTS FOR THE PROVISION OF PERSONAL DATA; NECESSITY FOR THE CONCLUSION OF THE CONTRACT; OBLIGATION OF THE DATA SUBJECT TO PROVIDE PERSONAL DATA; POSSIBLE CONSEQUENCES OF A FAILURE TO PROVIDE PERSONAL DATA

We would like to inform you that the provision of personal data is sometimes required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). Sometimes, in order to conclude a contract, it may be necessary for a data subject to provide us with personal data that must subsequently be processed by us. For example, the data subject is obligated to provide us with personal data if our company concludes a contract with him or her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before providing personal data by the data subject, the data subject must contact our data protection officer. Our data protection officer will inform the data subject on a case-by-case basis as to whether the provision of personal data is required by law or contract, or is necessary for the conclusion of the contract, whether there is an obligation to provide personal data, and what the consequences of not providing personal data would be.

18. EXISTENCE OF AUTOMATED DECISION-MAKING

As a responsible company, we do not use automated decision-making or profiling. This Privacy Policy was created by the data protection declaration generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as an external data protection officer, in cooperation with RC GmbH, which recycles used computers and the law firm WILDE BEUGER SOLMECKE | Rechtsanwälte.We are delighted by your interest in our company. Data protection is of a particularly high priority for the management of secret forest gmbh. The use of the Internet pages of the company secret forest gmbh is possible without any indication of personal data. However, if a data subject wants to use particular services of our company via our website, processing of personal data could become necessary. If processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain the data subject’s consent. The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the company secret forest gmbh. By means of this Privacy Policy, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this privacy policy. As the data controller, the company secret forest gmbh has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can always be vulnerable to security risks, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example, by telephone.

19. ANALYSIS TOOLS AND ADVERTISING

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

The storage of Google Analytics cookies is based on Art. 6 (1) Letter f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.

IP anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and Internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

Browser plugin and objection to data collection

The IP address transmitted by the user’s browser is not merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of the data generated by the cookie and related to their use of the online offer by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

As an alternative to the browser add-on or within browsers on mobile devices, users can [borlabs-cookie type=”btn-cookie-preference” title=”click on this link” element=”link”/] to prevent collection by Google Analytics within this website in the future (the opt out only works in the browser and only for this domain). This will place an opt-out cookie on your device. If you delete your cookies in this browser, you must click this link again.

Order data processing

We have concluded an order data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics with Google Analytics

This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google, as well as visitor data from third party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item “Objection to data collection”.

Google Analytics Remarketing

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. cell phone) can also be displayed on another of your end devices (e.g. tablet or PC).

If you have given your consent, Google will link your web and app browsing history with your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every end device on which you log in with your Google account.

To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad targeting.

You can permanently opt out of cross-device remarketing/targeting by disabling personalized advertising in your Google account; follow this link: www.google.com/settings/ads/onweb/.

The aggregation of the collected data in your Google account is based solely on your consent, which you can give or revoke at Google (Art. 6 [1] Letter a GDPR). In the case of data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of the data is based on Art. 6 (1) Letter f GDPR. A legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.

You can find out more information about the use of data for advertising purposes by Google, and about setting and objection options on the Google website: https://www.google.com/intl/de/policies/privacy/partners (“Data use by Google when you use our partners’ websites or apps.”), https://www.google.com/policies/technologies/ads (“Data use for advertising purposes”), https://www.google.de/settings/ads (“Manage information that Google uses to show ads to you”) and https://www.google.com/ads/preferences (“Determine what ads Google shows you”).

20. FACEBOOK REMARKETING

Within our online offer, so-called “Facebook pixels” of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), are used. With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our offer as a target group for the display of advertisements, so-called “Facebook Ads”. Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our Internet offer. This means that with the help of the Facebook pixel, we want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad.

The Facebook pixel is directly integrated by Facebook when our websites are accessed and can save a so-called cookie, i.e. a small file, on your device. If you subsequently log in to Facebook or visit Facebook while logged in, the visit to our offer will be noted in your profile. The data collected about you is anonymous for us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible. The processing of the data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, you can find more information on how the remarketing pixel works and generally on the display of Facebook ads, in Facebook’s data usage policy: https://www.facebook.com/policy.php.

You can object to the collection by the Facebook pixel and use of your data for the display of Facebook ads. To do so, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads or registering your objection via the U.S. website https://www.aboutads.info/choices/ or the EU website https://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

21. INTEGRATION OF THIRD PARTY SERVICES AND CONTENT

It may happen that content or services from third party providers, such as city maps or fonts from other websites, are integrated within our online offer. The integration of third party content always necessitates that the third party providers are aware of the IP address of the user, as without the IP address they would not be able to send the content to the user’s browser. The IP address is thus required for the display of this content. Furthermore, the providers of the third party content can set their own cookies and process the users’ data for their own purposes. In doing so, user profiles can be created from the processed data. We will use this content in a manner that minimizes (or avoids) the use of data as far as possible and select reliable third party providers with regard to data security.

The following presentation provides an overview of third party providers and their content, along with links to their privacy policies, which contain further information on the processing of data and, as previously mentioned here in part, opt-out options:
– We integrate “Google ReCaptcha” for the recognition of bots, e.g. when entering data in online forms (“ReCaptcha”) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

– Videos from the “YouTube” platform of the third party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.

– Newsletter dispatch via “Newsletter2Go” of the third party provider Newsletter2Go GmbH, Köpenicker Straße 126, 10179 Berlin, Germany. Privacy policy: https://www.newsletter2go.de/datenschutz/.

22. CHANGES TO THE PRIVACY POLICY

We reserve the right to change this Privacy Policy, in order to adapt it to changing legal situations, or in the event of changes to the service, as well as data processing. However, this only applies with regard to declarations on data processing. Insofar as user consent is required or components of this Privacy Policy contain regulations governing the contractual relationship with users, the changes will only be made with the consent of the users.

Users are requested to review the content of the Privacy Policy at regular intervals.

Version as of: 14.01.2019